Smithfield appointed by BDO

BDO, the world’s fifth largest accountancy firm has hired Smithfield to support its PR and communications activity across a number of its practice groups.

Smithfield will act on a retained basis for groups including financial services, corporate finance and forensic accounting, as well as supporting the firm with specific projects. 

The PR campaign will focus on the strategic positioning of BDO’s practice groups, raising their profile amongst their target customer bases and supporting thought-leadership activity. 

Smithfield's credentials include financial and professional services – acting on behalf of companies including DLA Piper, AXA UK, Old Mutual Asset Managers, Rothschild and The CFA Society of the UK.

“We are very keen to ensure that our positioning and awareness in the market correspond to our size and the depth and breadth of our proposition for clients," explained Nicholas Breakspeare, senior PR manager at BDO. "We were impressed by Smithfield’s ability to come up with original and innovative ideas to support our objectives and by the spread of expertise and experience within their team."