Smithfield appointed by world’s first cultural risk consultancy

Counterpoint, the world’s first cultural risk analysis research and advisory group appointed Smithfield to support its launch and ongoing PR external communications activity.

Smithfield is working directly with Counterpoint’s director, Dr Catherine Fieschi to promote the work of Counterpoint and establish the concept practice of Cultural risk analysis. The successful launch of Counterpoint in the Evening Standard and Financial Times will be followed by a profile raising campaign in UK and international media, supporting the consultancy and research aspects of the Group and its network of associates.

Established by Dr Catherine Fieschi, former Director of Demos, Counterpoint was established in April 2011 and formerly launched in August. Counterpoint works to reintegrate cultural and social dynamics into risk analysis and heighten organisations‘ capacities to remain innovative and robust. Counterpoint delivers leading analysis and advisory services to international organisations, businesses, governments and other bodies with a vested interest in understanding the intersections between risk and culture.

The team at Smithfield is led by Alex Simmons.